THE GODDESS GUIDE TO BRANDING

Branding is not only more fun with a goddess to guide you—it’s also more powerful.

In The Goddess Guide to Branding, we introduce you to eight goddess archetypes whose timeless energies are alive in successful brands today. From there, we lead you on a journey to find the perfect archetype to build your own brand in a way that is both authentic to your company and ultra-appealing to your community.

Throughout the book, female founders and brand leaders share what they’ve learned on their own brand-building journeys. It’s truly a powerhouse collective of women invested in seeing you succeed:

Laura Modi (CEO & Co-Founder Bobbie)
Sallie Krawcheck (CEO & Founder Ellevest)
Georgina Gooley (Co-Founder Billie)
Sophie Bambuck (CMO The North Face)
Sali Christeson (CEO & Founder Argent)
Susan Griffin-Black (Co-CEO & Co-Founder EO Products)
Alexandra Fine (CEO & Founder Dame)
Sashee Chandran (CEO & Founder Tea Drops)

and more…

The branding method shared in the book is intuitive and inspired. You don’t need an MBA or a background in marketing to "get" it. You’ll be showered with ideas at every step. And you’ll walk away with a complete blueprint for your brand, so your business can flourish and endure.

If you’re starting your brand from scratch, this book is for you. If you’re looking to enrich your existing brand, this book is for you. If you need to make a pivot and evolve your brand, this book is for you too.

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"The female founders who share their stories in this book illuminate many facets and dimensions of the entrepreneurial and brand-building journey. They bring to light strategies and tools that can inspire you in the realization and flourishing of your dreams."

—Renata Cambauva, Creative Director +
Founder Hey BabeLA

"So few brands authentically and deeply resonate with their customers. This book is for anyone who is looking to build a brand that is true and lasting."

—Dawn Dobras, Founder/GP Capital FVC +
fmr CEO Credo Beauty

"Archetypes are such powerful tools when building the identity of your brand. The goddess system shared in this book is brilliant because it blows past feminine stereotypes and gets to deeper truths that can make a real emotional impact."

—Michelle Wong, CMO Sprinkles

THE GODDESS GUIDE TO BRANDING

Branding is not only more fun with a goddess to guide you—it’s also more powerful.

"The female founders who share their stories in this book illuminate many facets and dimensions of the entrepreneurial and brand-building journey. They bring to light strategies and tools that can inspire you in the realization and flourishing of your dreams."

"So few brands authentically and deeply resonate with their customers. This book is for anyone who is looking to build a brand that is true and lasting."

"Archetypes are such powerful tools when building the identity of your brand. The goddess system shared in this book is brilliant because it blows past feminine stereotypes and gets to deeper truths that can make a real emotional impact."

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